NEW RESEARCH — WHAT 82% OF BLACK WOMEN WERE NEVER TOLD ABOUT HAIR LOSS

HAIR HEALTH • RESEARCH

You Tried Everything. Here’s Why None of It Worked.

Your hair isn't thinning because you did something wrong. Something is going on inside your body. And nobody told you.

You already know what this feels like.

You check your hairline in every mirror you pass. You angle your phone down in selfies so nobody sees the top of your head.

You tried the castor oil. The biotin. The $200 dermatologist who told you to stop wearing braids. You haven't worn braids in years.

They ran bloodwork and said everything looks fine. But this is not fine. You KNOW something is wrong.

So you hid.

You stopped saying yes. To brunch. To dates. To anything where you're not 100% sure your hair is right. You flinch when your partner reaches for your head. You've ended dates early because you couldn't stop thinking about the moment he'd find out.

Your mama says "it's just hair, baby." Your friends say "try castor oil." Your daughter says "mommy, why do you always wear that thing on your head?"

You smiled. Changed the subject. And then you went somewhere alone and fell apart.

This isn't vanity. This is grief.

You're mourning a version of yourself that doesn't exist anymore. And nobody treats it like a real loss because "it's just hair."

It's not just hair. And you know that...

Black Women Are Finally Growing Their Hair Back. Here’s How.

Nia Brooks

I spent 4 years researching why hair loss hits Black women differently. Not just by reading. Because it happened to me. My part got wider. My edges got thinner. I tried products that promised miracles and did nothing.

Then I found out why.

Our melanin makes it harder for our bodies to produce vitamin D from sunlight. Vitamin D helps support healthy hair roots. Most of us are deficient and don't know it.

Then there's ferritin. The stored iron your hair runs on. Most doctors check iron but never check ferritin. Your bloodwork comes back "fine" while your hair keeps falling.

On top of that, a hormone called DHT can shrink your follicles until they stop producing hair. Stress pushes follicles from growing into shedding. And every supplement on the shelf acts like none of that matters.

82% of Black women are vitamin D deficient. And many never see a doctor about hair loss. When they do, some get told, “stop wearing braids,” even when that is not the real issue.

Nobody built a solution around our needs. So I did. Not a surgery. Not injections. Not a prescription with side effects you didn't sign up for. Just something that finally works the way your body actually needs it to.

"I was THIS close to just accepting it. Spent hundreds. Cried in the bathroom more than I want to admit. Then I read about how our vitamin D, our ferritin, our hormones are all different. And none of the stuff I was using was even made with my body in mind. Like not one?! This was. Finally something made for BLACK WOMEN"

— Tamika, 41, Atlanta

Every dose was chosen for YOUR biology

Two capsules. Once a day. With everything your body has been missing.

REMEMBER THE VITAMIN D?

Vitamin D3 4,000 IU

Most store brands give you a dose made for lighter skin. This gives you the higher support your body actually needs, so your roots aren't running on empty. Dosed for you.

REMEMBER FERRITIN?

A pile of golden-brown powder with small clumps and cubes, shown against a dark green background.

Iron (Ferrous Bisglycinate) + Vitamin C

Not the cheap kind that tears up your stomach. This form absorbs without the nausea. Paired with vitamin C so your body actually uses it and your hair finally gets the iron it's been missing.

REMEMBER ''BIOTIN DIDN'T WORK''?

A pile of fine white powder with scattered particles on a solid green background.

Biotin 2,500 mcg + B12 + B5 + Active Folate

Biotin alone didn't do anything for your hair because it needs B12, B5, and active Folate to really do its job. Together, they help your body support healthy hair growth and give new strands what they need to come in stronger and fuller.

REMEMBER DHT?

Saw Palmetto

DHT is the hormone that slowly miniaturizes your hair roots until they can't grow thick hair anymore. Saw Palmetto supports healthy DHT balance naturally, so shedding can slow down and your hair has a better environment to grow.

REMEMBER ''NO OIL FIXES WHAT'S IN YOUR BLOOD''?

Holy Basil

When stress stays high, your body can push your hair into shed mode. Holy Basil helps calm that stress response, so shedding can slow down and your hair can get back to its growth phase.

THE PIECES NOBODY ELSE INCLUDES

Zinc + Copper + Magnesium

Zinc keeps your roots healthy. But taking zinc for a long time can lower your copper levels. So we added copper too. And your body needs magnesium to use vitamin D the right way. Most formulas leave it out. We put it in so nothing goes to waste.

So you can stop flinching when he reaches for your head. Stop changing the subject when your daughter asks about your hair. And walk out the door as YOU again.

Try it risk-free for 120 days →

From Women Who Know What This Feels Like

“My dermatologist told me to stop wearing braids. Ma’am I haven’t had braids in 20 years. I told her that. She didn’t care. When I found this supplement and someone actually explained the hormonal connection I cried. Not because of the product. Because somebody finally SAW what was happening. The hair growth was the bonus.”

Denise, 39

Verified Purchase

"I didn't believe in supplements anymore. I'd tried too many. But my edges are filling in. My part looks narrower. My stylist grabbed my hair and said 'what are you DOING different?' I'm on my third bottle. I'm not stoppingg"

Kim, 51

Verified Purchase

"I was so scared to take my braids out. Every time I did there was less hair underneath. This time I took them out and cried for a different reason. There was new growth. Actual new growth. I kept touching it to make sure it was real"

Tasha, 28

Verified Purchase

"My daughter said 'mommy your hair looks so pretty.' That's it. That's the review. I would pay triple for that sentence. LOVE to Nia Brooks"

Monique, 44

Verified Purchase

"I used to position my camera lower on every Zoom call so nobody could see my crown. I stopped taking selfies completely. Four months in and I just posted my first selfie in two years. With my REAL hair. No filter. No wig. Just me!!"

Jasmine, 29

Verified Purchase

"I'm 58. I thought my hair was done. Gone forever. My doctor never once mentioned ferritin or vitamin D. Three months in and I have baby hairs I haven't seen since my 40s. I wish I found this sooner."

Gloria, 58

Verified Purchase

120 Days. Because Real Results Take Real Time.

We're not going to say 2 weeks. You know better. And honestly? Any brand that promises visible hair growth in 14 days is lying to you.

Hair grows from the inside. That means the first changes happen where you can't see them.

Weeks 2–4: Less hair in the shower drain. Less on your pillow. You stop counting strands.

Month 2: The shedding slows down. Your part looks a little narrower. You're not sure yet. But something is different.

Months 3-4: Baby hairs along your hairline. Thickness you can feel when you run your fingers through. You take a photo and put it next to one from 3 months ago. And you see it.

That's why the guarantee is 120 days. Not 30. If you don't see a difference in 120 days, we refund every penny. No questions. No arguing with nobody.

Your hair back. Your confidence back.